Hello guys!
I would love to share with you a new extraordinary book which was
written by RafałOhme, a polish psychologist. I came across his name in one of
the articles about psychology where was presented his experiment.
Before telling you something more about the experiment I would like to
say a few words about the psychologist RafałOhme. He is not only a great
professor of psychology but also an expert in persuasion and
unconscious processes. He is the founder of NEUROHM, a company that uses the
analysis of physiological reactions (including brainwaves and reaction times)
for marketing, sales, HR and PR and FEEL.DO.THINK. which deals with education
and training in the field of emotions and communication in management. What is
more, he is a author of several books and many articuls dedicated to the
neuromarketing, brain studies or the influence of the emotions on the human
being.
Back at the ranch, the experiment consisted in checking what was the
first things that men or women looked at while were watching an magazine or
newspaper. It was possible to examine this phenomena only by using a special
tool colledeye tracker. To explain it
to you in more scientific way, we can say that the object is used for the analysis of visual attention. From the
perspective of neuromarketing, it seeks to associate visual attention with the
cognitive and emotional responses of consumers. Eye tracking measures where the
person is looking (named gaze or fixation point), the time that this person
looked at this certain point, the movement of his eyes (and moreover, the
sequence in which the eyes shift from one spot to another), pupil dilation, and
the number of blinks.
According Ohme,
understanding the mechanisms that guide consumers to select certain points of
interest in an image have many applications for the business world. This
knowledge is very valuable especially for TV advertisements, in which lots of
information is generated every millisecond, possibly hindering the
identification of what the viewer really liked, or what actually called his
attention in a positive or negative way.
At the end, I
would like to recommend you his new masterpiece which is of course his lates
book.
If you want to
discover the way and techniques how to link the brain with the power of your
emotions, how to use your emotions to goad yourself on, or just to find
out something more about the brain,
emotions and many other things which are hidden inside of us. If the answer is
yes, it is a perfect book for you! You will not regret it for sure!
